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In 2016 this digital health start-up required a name and identity which would allow its public sector customers to easily and quickly understand its offer, but which equally reflected the cutting-edge digital world from which the business owners came. The branding was also required to support the developing of a suite of products for different sectors of the healthcare market.
Our approach was to take inspiration from the language of the healthcare sector and the colour palette of public sector health and wellbeing organisations, whilst taking a contemporary and ‘digital’ approach to the brand identity.
A name which simply communicates what the brand stands for and which can be abbreviated without loss of impact. And a visual interpretation which is both accessible and contemporary.