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Priority Digital Health

"Priority is the first thing I have seen designed to re-educate patients into choosing services…”

Dr Emily Morrison, Cambridgeshire-based GP

Health and social care in the UK is rapidly changing with services and working practices becoming increasingly digitised. As the sector tries to keep pace with the way the public and other organisations capitalise on efficiencies and innovations delivered, Priority Digital Health identified an opportunity Primary Care, Public Health and Community Services for new digital ways of working.


Having identified a need for smarter online solutions in response to ever increasing demands placed on health professionals, the Directors of this rapidly expanding start-up called on Consultancy Thirteen to support the development of their digital platforms.


In partnership with clinicians and healthcare professionals, we deployed patient-focused Usability and UX thinking and design, rather than the traditional service focused approaches often deployed across the NHS and Public Health.


Contemporary and friendly interfaces which simplify patient pathways directing patients and service users to the right services, faster and more efficiently that the current ways of working. Administration costs have been reduced and working practices streamlined.

  • "refreshingly functional yet contemporary design placing the user at the heart of the platform"                                  Happy PDH Customer


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