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Row the Indian Ocean

Supporting extreme charity challenge

Four British guys plan to row 3,600 miles across the Indian Ocean - unaided and nonstop - to help raise £200,000 in support of Young Onset Parkinson’s Disease (YOPD).  Incredibly, one of the crew members has YOPD and he - and the rest of the team - plan to row the Ocean in record time.

Challenge

Create a web presence and brochure that raises awareness for the challenge primarily acting as a vehicle for helping to raise sponsorship for the challenge.

Strategy

Design and build a comprehensive online and offline presence to underpin the PR campaign delivered by Consultancy THIRTEEN PR consultant Tracy Postill.

Results

Website and sponsorship brochure launched in August 2017. The skipper, Billy Taylor, said: “THIRTEEN have helped to take us one step closer to our mission to complete a record breaking challenge whilst raising awareness and funds for an important cause - Young Onset Parkinson’s Disease.”

  • "It was a privilege to play a  small part supporting these four amazing guys" 

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"THIRTEEN has helped to take us one step closer to our mission to complete a record breaking challenge whilst raising awareness and funds for an important cause - Young Onset Parkinson’s Disease.”

Billy Taylor,  Skipper,