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20 MARCH 2017

Cambridge big-hitters join forces

John Dibb, former digital director of Kiss Communications and Alison Meadows, managing director of Ware Anthony Rust until 2012, have teamed up to offer organisations access to the highest level of strategic digital thinking in the region, with business transformation as their focus.

John and Alison have between them nearly 50 years of commercial, digital, strategic planning and marketing experience creating brands, best-in-class digital solutions and marketing and creative campaigns.

The list of brands they’ve worked with is extensive and includes regional and national names such as Multiyork Furniture, Johnson & Johnson, Van Dal Shoes, ADT Security, Linx Printing Technologies, AllClear Travel, Booker Wholesale, First for Wellbeing CIC, Bayer Cropscience, Speedo Swimwear, Northamptonshire County Council, Northamptonshire Healthcare NHS Foundation Trust, Pizza Hut Delivery, Bacs, The Technology Partnership (TTP), Horizon Discovery, Babraham Institute, Alimentary Health, IXICO, Nigella Lawson, Which?, The Good Food Guide, National Trust, eBay, Transport for London, Boots, Sovereign Group and Ferrari F1 Merchandise Team.

John and Alison will maintain the flexible and cost-effective model which has been so beneficial to the consultancies they’ve run independently in recent years. With the ability to respond swiftly to evolving client needs including pulling in a flexible team of designers, copywriters, developers, PR’s and project managers as required, John and Alison have a winning track-record of working together.

John said:

“With our combined commercial backgrounds that includes the buying and selling of businesses, a management buyout and together establishing a ground-breaking £28.4m community interest company, Alison and I take a truly strategic approach to the challenges of our clients. Our agile model of working means that we can be much more responsive to the needs of our clients’ businesses. Alison’s ability to steer clients calmly and objectively to solutions right for them is refreshing.”

Alison said: 

“So much in business and commerce, let alone the digital arena changes week by week. John and I believe the old client-agency relationship model just doesn’t meet the needs of organisations today not least as they brace themselves for the implications of Brexit. Flexibility and an agile approach to projects has worked well for us and we believe would benefit businesses in the region and beyond. Digital is an integral part of our lives, at home and at work, and John’s track record is exceptional.”

thinking of add categories and related case studies here that related to this article --- thougts SB?